Friday, March 09, 2007

Nike's 1st Cricket Ad (Lyrics here)

This is Nike's first cricket ad, first internationally (meaning, non US) made ad, and right on the money to capture the cricket crazy nation that is India. A small strip of space and a ball is all you need to get started.
Its a rather long ad, so they're dishing out a lot of moolah everytime they air this, but its got people's attention. For those not living in India, here's the video.



The song in the ad is a Konkani song, and a few people I know were looking for the lyrics of the song, so here goes. I grew up in Goa, so I understand a fair bit of Konkani.

Lyrics
[Literal translation (intended meaning)]

Rao, Patrao, Rao
[Wait, boss/partner, wait]
Khelu mhaka di muntao
[Let me play]
Khelu mhaka di na zaalyaar tuze photelle toklao
[If you don't let me play I will break your head (I'll chase you down)]

Kheluch amche osle
[Our game is like this only]
kenna-ch raunk nasle
[never waited (to think)]
Undeer-Maazraache khelu kosle
[like a cat and mouse game]
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
We didn't quite catch the lyrics at this line, can someone help?

Moraun dhoraun podaun sonkol
[fighting, pulling, falling]
Noseeb mhoje kosle
[my fate's caught in it]

Lyrics courtesy Aditya, Goan-to-the-core. (Will someone tell him to stop singing it all day?!)