Will the real Zoho please stand up?

While browsing today, I found a site called Zohho.com, that claims to be a mobile social networking site. Make new friends and find old ones by sending them sms. Novel idea, although I personally think it is very intrusive. But thats not the reason I'm writing this. Look at the name! Sounds way too much like Zoho, a company I admire and have blogged about in the past. Dont do this, guys! You're damaging the brand value of both companies. I mean, if you are serious about your business, do not choose to be a me-too (name-wise). It is so un-cool, almost parasitic in nature.

I wonder if the Zoho guys know about this, and if they do, are they doing anything about it?

Update: Apparently they do. Arvind from Zoho sent me mail that their legal department is going to send them an anti-cybersquatting cease and desist notice shortly. I will update this post as this develops further.

Further Update: Zohho is now renamed to Wohho. The name issue got resolved quite quickly and amicably. Zohho.com also redirects to Wohho. Now I do not mind linking to their website.