This is Nike's first cricket ad, first internationally (meaning, non US) made ad, and right on the money to capture the cricket crazy nation that is India. A small strip of space and a ball is all you need to get started.
Its a rather long ad, so they're dishing out a lot of moolah everytime they air this, but its got people's attention. For those not living in India, here's the video.
The song in the ad is a Konkani song, and a few people I know were looking for the lyrics of the song, so here goes. I grew up in Goa, so I understand a fair bit of Konkani.
Lyrics
[Literal translation (intended meaning)]
Rao, Patrao, Rao
[Wait, boss/partner, wait]
Khelu mhaka di muntao
[Let me play]
Khelu mhaka di na zaalyaar tuze photelle toklao
[If you don't let me play I will break your head (I'll chase you down)]
Kheluch amche osle
[Our game is like this only]
kenna-ch raunk nasle
[never waited (to think)]
Undeer-Maazraache khelu kosle
[like a cat and mouse game]
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
We didn't quite catch the lyrics at this line, can someone help?
Moraun dhoraun podaun sonkol
[fighting, pulling, falling]
Noseeb mhoje kosle
[my fate's caught in it]
Lyrics courtesy Aditya, Goan-to-the-core. (Will someone tell him to stop singing it all day?!)
Friday, March 09, 2007
Nike's 1st Cricket Ad (Lyrics here)
Posted by Sowmya Karmali at 12:52 AM 4 comments
Labels: Tangential
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